The Psychology of Lottery Playing Why do people love playing the lottery, particularly video games like Powerball? A huge part of the attraction lies within the psychology of hope and optimistic anticipation. The act of buying a ticket and ready for the draw generates a way of hope and excitement, which could be especially invigorating. While most perceive the slim odds, the dream of potentially altering one's life in an instant is an incredibly highly effective motivator. This mix of rational...